The process of subdividing a market into distinct subsets of users that behave in the same way or have similar needs. Segments for the library could be demographic (Asian); geographic (branch-level); psychographics (leisure-oriented); customer size (largest user group area); benefits (have children in the home learning to read.)
Found on
http://archive.ifla.org/VII/s34/pubs/glossary.htm
Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a...
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http://en.wikipedia.org/wiki/Market_segmentation
Segmented markets.
Found on
http://www-personal.umich.edu/~alandear/glossary/m.html
The process of dividing the total market for a product or service into smaller, more manageable subsets or groups of customers.
Found on
http://www.encyclo.co.uk/local/20102
Market segmentation:
Found on
http://www.encyclo.co.uk/local/20425
This is the identification of specific market segments within a market, and developing different marketing offerings for each segment. :: Danone (6th Edition):: Usit (6th Edition)
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http://www.encyclo.co.uk/local/20977
To divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users.
Found on
http://www.encyclo.co.uk/local/21023
Market segmentation is the division of a market into homogeneous groups of consumers, each of which can be expected to respond to a different marketing mix. There are numerous ways of segmenting markets, the more traditional being by age, sex, family size, income, occupation, and social class; more recently geodemographic segmentation, which identi...
Found on
http://www.probertencyclopaedia.com/browse/JM.HTM
The division of the market place into distinct subgroups or segments, each characterised by particular tastes and requiring a specific marketing mix. See also 'marketing mix'
Found on
https://www.encyclo.co.uk/local/20161
breaking a total market down into groups of customers and/or potential customers who have something significant in common in terms of their needs and wants or characteristics.
Found on
https://www.encyclo.co.uk/local/20463
The division of the market place into distinct subgroups or segments.
Found on
https://www.encyclo.co.uk/local/21395
No exact match found.
